Showing posts with label orchestral marketing. Show all posts
Showing posts with label orchestral marketing. Show all posts

Sunday, October 20, 2013

Orchestra Apps: The Symphonic Future?

Written by Joe Peterson of Fein Violins

1.08 billion people. That's around a fifth of the worlds population, and also the number of people who use smartphones (Here's an info-graph showing worldwide Smartphone usage). Nowadays, it's hard to think of a business that can't be accessed on a smartphone through the use of an app or a mobile site, because, chances are, they have one. You have a Chipotle Burritos app, a Starbucks app, a Netflix app, a Best Buy app, the list goes on for miles. Oh yeah, and Fein Violins has one. Go ahead, click to our mobile site.

a bassoon app, a conductor app...


But now, amidst all of the burritos and Frappes and Batman and TVs, there are